Dina Zuko is a User Experience and Service Designer located in Gothenburg, Sweden, with 7 years of working experience from industries such as telecom and automotive. She is also a writer for the UX Collective, where is writes articles about UX and Service Design.

Dina has a background in behavioral- and computer science and has studied at universities like Chalmers and MIT. She has a broad knowledge of UX and Service design covering qualitative and quantitative research methods, service blueprint, user testing, usability, UX design, interaction design, user-centered design, cognitive science, and behavioral psychology.

Dina is a creative person and she is passionate about understanding users’ behavior and motivations and designing user experiences based on the insight. Her way of designing is to formulate design hypotheses based on insights based on research, design guidelines, and experience. She tests and validates the hypothesis and iterates that way from early sketches to a refined design. Lately, she has been using methods like User story mapping and Sense & Respond and the experience has been very positive.

Dina is also a certified Scrum master and prefers working in cross-functional and autonomous teams. Her goal is to continue learning and working with UX and Service design for many years to come.

Link to articles

Why designers should learn service design

The unconscious, emotions, and our decision-making process

What UX from 1989 can teach us